1Story No. 12022
Ahun
Redesigned a social media platform for discovering places and events around you.
Research · Wireframing · Visual design · Prototyping · Usability study
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UX Designer · Open to workAddis Ababa, EthiopiaSince 2020 · Vol. VI
Hey 👋🏽, I'mSimeon Fesshaye
Fesshayeplans ahead!
A UX designer in Addis Ababa who plans three moves ahead and always keeps a Draw 4 in hand. I design clean, simple, useful web & mobile experiences for teams in Ethiopia, East Africa and beyond, mixing creativity and strategy to help users reach their goals and businesses grow.
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112
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+4+4Fig. 1 — The designer's hand. Psst… the cards & pieces are draggable 😄
- UX / UI designer
- Researcher
- No-code builder
- Based in Addis Ababa, ET.
§ 01Selected work
All work!
A featured selection: every card is a project, and every project a story.
Tip! Hover to develop the photo, click to read the full case study.
§ 02About me
The openingmove.
Press pass · Player profile Online
Simeon F.
Addis Ababa · UX/UI
Hi, I'm Simeon, a visual thinker and UX/UI designer based in Addis Ababa, Ethiopia, who has been designing since 2020. I started during the COVID-19 period, and what began as curiosity quickly grew into a passion for creating clean, simple, and useful digital experiences.
I have a degree in Software Engineering, so I understand both design and the technical side of building products. That helps me communicate well with developers and design solutions that are realistic, efficient, and user-focused.
I specialise in facilitation, no-code web development, and web & app design, combining creativity and strategy to deliver user-centric work that drives business growth.
Off the clock
Chess UNO Football
- Designing since
- 2020
- Degree
- Software Eng.
- Favourite opening
- User research
- UNO strategy
- Hold the +4
§ 03ProcessHow I play
How I play
the game.
Three phases, borrowed from chess. Every project opens with research, fights through the middlegame of design, and is won in testing.
Opening
Research & strategy
Understand the board before touching a piece. I dig into users' goals, the business, and what competitors get right (and wrong).
- Interviews
- Competitive analysis
- Personas
- Goal-directed design
Middlegame
Design & prototype
Every screen is a move toward the user's goal. I go from rough wireframes to polished visuals and clickable prototypes.
- Wireframes
- Visual design
- Prototyping
- Design systems
Endgame
Test, iterate & ship
Usability studies find the blunders before users do. Then a clean handoff, and thanks to my engineering background, I speak dev.
- Usability studies
- Iteration
- Dev handoff
- No-code builds
§ 04Skills
My hand.
Eight cards I'm always holding, dealt face down. Flip them to see what I play. The wild card? A software engineering degree.
0/8 revealed
Pick a card, any card
§ 05Mini game
Puzzle corner
Your move, player two.
Chess is how I unwind (and how I think about design: see the whole board, anticipate the next move). Here's a little puzzle. You're Blue.
Blue to move. Find checkmate in one.
Need a hint?
Red's king is boxed in by its own pawns. Look at the back rank…
RedYou
§ 06Classifieds
UNO!
Your move.
Have a question, or an amazing idea? I'm all ears. Let's build something great together.
Wanted
An amazing idea, a tricky product problem, or a team that cares about its users.
Available
UX/UI designer for web & mobile projects. Addis Ababa, East Africa or remote.
Reward
Clean, simple, useful experiences, and a designer who speaks fluent developer.